Cassey Ho started her YouTube channel so she could Watch A Wife Who Lost Her Chastity To A Friend Onlinestill instruct her Pilates class on the U.S. west coast after moving to the east coast. She thought the video she posted would be viewed by her 40 students, but instead she got thousands.
Sixteen years later, Ho runs the direct-to-consumer brand Pop Flex, has a clothing brand in Target stores, and boasts 10.8 million subscribers on her YouTube channel, Blogilates. So how did she leverage a successful YouTube career into a successful YouTube career and being the head of two companies? She listened to her audience.
SEE ALSO: Haliey Welch recorded 'Talk Tuah' in front of a live audience at VidCon. It got messy." People were asking, 'Cassie, I wanna wear a shirt with Blogilates on it,' and I was like, 'Why do you wanna wear a shirt with my screen name on it? That's so weird,'" Ho said during her fireside chat at VidCon 2025.
Still, after a visit to her screen printer, she provided. It's an ethos she still follows to this day — it isn't uncommon to find a YouTube Short and TikTok from Ho where she shows a design that she made in response to comments asking her to fill a gap in the fitness wear space.
She encourages commenters to tell her what they want to see out of their active wear. During her chat, she even encouraged the VidCon audience to come up to her after and tell her what issues they encountered with clothes.
" What inspires me are problems...because I'm not gonna design something that's already out there — what a waste of time," she said. "So when I am picking what fabric, [wondering] is it gonna have a pocket, is it gonna have this seam — all those kind of things. When I actually do that, I'm thinking about that video I'm about to make two years later, so that I have my talking points already."
SEE ALSO: The best moments from VidCon 2025 todayThe jump from content creation to clothing creation felt like a natural progression for Ho. For one, she dreamed of being a designer when she grew up. But as her channel grew and she took on more brand deals, she found herself agreeing with commenters that called her a sell out.
"I got really sick of doing brand deals because people are telling you how to sell, what to say, and oftentimes it can feel very inauthentic," she said. " Talking about my own brand was almost like an internal brand deal and that actually was good content too."
Cassie's found that with her success, brands from Shein to Nordstrom are copying her designs. Most notably, Shein duped the design for a Pop Flex skirt after Taylor Swift posted herself wearing it on Instagram. The Shein dupe inspired Cassie to apply for a patent. Now that her design is patented, she says she's fought 2,065 dupe listings of the skirt.
" I'm a little David and I'm fighting several different Goliaths," Ho said. " Some people tell me, 'Cassie, stop focusing on that. Put your energy towards design.' Like yes, but the reason why I fight is because I'm not just doing it for me. Thank God I have a platform that I can speak from. A lot of small independent designers do not, and so if I can win this for me, I'm winning it for all the other independent artists out there."
Topics VidCon
Previous：Mary Shows Up
Today's Hurdle hints and answers for May 12, 2025
Chrissy Teigen and Jan Levinson bonded over 'The Office' on Twitter
Elon Musk shares a video of The Boring Company's first finished tunnel
George RR Martin confirms his new book contains sweet, sweet 'Game of Thrones' clues
Outdoor speaker deal: Save $20 on the Soundcore Boom 2
The pop culture that made us feel less ashamed
How Airbnb is glad
Kendall Jenner, who is apparently a monster, was banned from Uber
No Time for a Negative Peace
Man's kind Facebook post rallies community to save struggling restaurant
The Anatomy of Liberal Melancholy
Twitter destroys Bill Maher for belittling Stan Lee and comic books
Frank Ocean's 'Blonde' has already been illegally downloaded 750,000 times
Former Facebook exec defends the social network, calls for change
Time to Unite
The pop culture that made us feel less ashamed
Instagram cracks down on apps that give fake follows and likes
Driving apps pulled from Google Play Store for installing malware
Samsung Unpacked stream is set for May 12, 2025
Loving Dan Brown's books doesn't make me stupid
Is This the Ugliest Color in the World?Poem: Martha Hollander, “Three Geographers”Early Photography from the Victorian EraRoad Trip: Paintings by Greg DraslerFrom Gods to Guns: How Our Stories of War Have ChangedAll In: Gambling and Addiction in SusanvilleDear Bill CunninghamThe Radical Politics in CloudBecoming a RedwoodStaff Picks: Apichatpong Weerasethakul, Han Kang, Luis Felipe FabreHow Much of Van Gogh’s Ear Did He Cut Off?The Radical Politics in CloudGeorge Plimpton on Muhammad Ali (The Poet)We’re Both Dippy Over Him, and Other News by Dan PiepenbringWhy I Got Really, Really Into Garth Brooks As a KidThe Rise of the Spoiler AlertThomas Mann’s Brutal Review of His Older Brother’s NovelPoem: Martha Hollander, “Three Geographers”A Very, Very Thorough Look at Blade Runner’s TypefacesMy Autobibliography: Building a Library in Saint Lucia Ubisoft issues ambiguous response to Tencent buyout speculations · TechNode Webb telescope reveals more galaxies in a snapshot than Hubble's deepest survey OpenAI's former chief scientist has a new startup Europe will launch a spacecraft to Jupiter. Here's how to watch. Best TV deal: Get the Fire TV 50 NASA Mars rover snaps creepy view of the dark Martian sky Japan's ispace says its moon lander ran out of fuel Mazda’s China JV to invest $1.4 billion in major EV push · TechNode NASA released wild footage of Mars helicopter flying over alien desert NASA picked its Artemis moon astronauts. Here's what they'll do. Surprise! Uranus has rings in new Webb image Porsche expands R&D workforce in China for high England vs. South Africa 2024 livestream: Watch T20 World Cup for free How Mars rovers could explore vast uncharted caves Argentina vs. Canada 2024 livestream: Watch Copa America for free West Indies vs. England 2024 livestream: Watch T20 World Cup for free NASA spacecraft's new images of volcanic world Io are tantalizing A newly discovered asteroid could, but probably won't, hit earth in 2046 Get 6 months of Paramount+ with Showtime with this Walmart+ offer Mars scientists spent 6 years making the most detailed image of the planet
2.1676s , 8224.28125 kb
Copyright © 2025 Powered by 【Watch A Wife Who Lost Her Chastity To A Friend Online】,Fresh Information Network