DJ Khaled is kicked back on Business Relationshipan armchair, shoes off, phone charging and ready to unlock the secrets to his world.
“Be you. Not just on Snapchat, in life. Be You. You should always be yourself. You’re the coolest thing in the world,” he tells Mashable. “Be yourself, you know what I’m saying. God gave us this blessing and we should just embrace it.”
He utters the phrase "be yourself" with unwavering conviction no less than 10 times during a brief conversation in between opening up for Beyoncé, tending to his new Snapchat talk show for T-Mobile and working on his upcoming album, Major Key.
Khaled only got into Snapchat last October and famously became a superstar on the medium after a jet skiing trip gone awry and his relentlessly positive Major Key theory of everything took off.
Believing in himself seems to have worked out. Soon, he was taking on social media queen Kim Kardashian as a Snapchat protégé and now he finds himself in the middle of the Formation World Tour, feeding off the Bey Hive's ferocious energy.
To Khaled, it doesn't matter who you are -- your vibe is what counts.
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"You know, it’s about the fans and being organic and being myself. You never know. It might be another celebrity superstar," Khaled explained while giving a rundown of what to expect from the Snapchat series, #GetThankedpresented by T-Mobile every Tuesday. "It might be you, whoever. It’s just a vibe. It’s straight organic and just a vibe and an energy, you know?"
Khaled says he knew he was destined for greatness, "the minute I came out of my momma’s stomach." He hopes teens can find that confidence internally, ignoring "they" -- his term for the haters that have no business in his world.
"Always care about your career, what you’re going to do in the future. Be ahead of time. You could be the next Oprah, the next Steve Jobs, the next DJ Khaled, the next Jay Z, Beyoncé," says Khaled before proposing another possibility. "You could be the next yourself."
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And so Khaled, when presented with the possibility of being the Oprah of Snapchat, prefers to be the DJ Khaled of Snapchat as he expands his empire.
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