Sprig raised $45 million two years ago for its vision of providing healthy meals delivered quickly. The eroticism anglo-saxon poettymoney made the San Francisco-based startup one of the biggest entrants into the burgeoning farm-to-doorstep food market.
On Friday, the company announced that it is shutting down.
"The demand for Sprig’s convenient, high-quality food was always incredibly high, but the complexity of owning meal production through delivery at scale was a challenge," wrote Sprig CEO Gagan Biyani in an email sent to customers.
Biyani also warned the press against drawing too straight a line between Sprig's failure and the broader food space.
"To the press and public: No question, I’m sad that the Sprig model did not work out — but the food delivery space on the whole is growing," he wrote.
The "food delivery space" might be growing, but it hasn't been kind to companies like Sprig, which tried to own the entire process from food preparation to delivery.
Sprig isn't the only recent failure to pursue that model. Maple, a similar idea backed by celebrity chef David Chang, shut down at the beginning of May. Munchery cut staff and replaced its leadership in January. A year ago, SpoonRocket closed and gave its customers a discount to use on Sprig.
The model for these companies sounds good. People love getting food delivered and they want to eat healthy, so why not own the entire process? Turns out, it's very difficult and very expensive.
Food delivery is also an almost-comically crowded market, dominated by platforms like Grubhub and Uber Eats, which offer more options and only serve to connect customers with restaurants.
And then there's the Blue Aprons of the world. As well as calling Domino's.
Don't forget Soylent.
This image from CB Insights shows just how many food startups have come (and gone) since 2011.
Original image has been replaced. Credit: Mashable There will be more food startups. There will be more ideas for streamlining the process. There will be more venture capitalists willing to bet on those ideas.
But there might not be too many more farm-to-doorstep companies.
Topics Film
Best Max streaming deal: Save 20% on annual subscriptions
Child Mortality by Rachael Maddux
What We’re Loving: Quaker Meeting, Blue Trout, and the Call of the Wild
'Nimona's directors and animators break down the film's delightful jailbreak
NYT Strands hints, answers for April 14
Failed screenwriter outed as QAnon influencer used conspiracy to carry out personal vendettas
Happy Fourth! by Sadie Stein
Town of Marvels by Rosecrans Baldwin
Best Max streaming deal: Save 20% on annual subscriptions
Light and Dark by Ethan Hauser
Hurricane Laura's impact lingered with nightmarish mosquito swarms
'Quordle' today: See each 'Quordle' answer and hints for July 2
A Rejection Is a Rejection Is a Rejection by Sadie Stein
Say Uncle by Mike Scalise
Gods of War
Wordle today: Here's the answer and hints for July 1
Bergtraum v. Beacon by Mark Chiusano
“I Ducked Behind My Paris Review...” by Sadie Stein
Antigua GFC vs. Seattle Sounders 2025 livestream: Watch Concacaf Champions Cup for free
Tricks of the Trade by Sadie Stein
RED's Hydrogen phone with 'holographic display' is launching soon'GQ's comedy issue throws hysterical shade at 'Vanity Fair's photoshoot failFacebook Android app requests 'superuser' access to deviceRiz Ahmed and Mindy Kaling may just have tweeted their way into 'Ms. Marvel'Everything you need to know about Shogun World, 'Westworld's' new park'Deadpool 2' Is The Gayest Superhero Movie Yet, And That's A ProblemConsumer Reports snubs Tesla on Model 3 recommendationIQbuds Boost review: pricey earbud, bargain hearing aidStudy claims Bitcoin could soon use as much energy as AustriaBishop Michael Curry stole the show at the Royal WeddingStudy claims Bitcoin could soon use as much energy as AustriaPeter from 'Deadpool 2' keeps it professional with LinkedIn profile8 iPhone accessibility features that make everyone's life betterAll hail Ariana Grande, queen of squintingResearchers mapping seafloor find 128Ronan Farrow analyzes Harry Potter and 'Matilda' villainsRED's Hydrogen phone with 'holographic display' is launching soonWe're almost positive this is where Google Duplex called for a mealLuc Besson, 'The Fifth Element' director, under investigation for rape10kg dumbbell iPhone case forces you to pump iron as you text people The Strange, Liberating Power of the Enforced Soundtrack How 'Totally Killer' tackles true crime Four Episodes in the Life of Einstein’s Mother Picturing the Literary History of Word Processing For authors, social media is a powerful tool for self Echo: Five Digital Paintings by Miao Xiaochun NYT's The Mini crossword answers for October 15 Remember When NYC Had Natural Springs? Me Either… The Single Girl’s Guide to Art Lofi Girl music livestream goes offline thanks to false Youtube copyright claim Wordle today: The answer and hints for October 16 What the World Needs Now Is More Geodesic Domes Drag queen Trixie Mattel is TikTok's star of the week The Political Novel: An Interview with Édouard Louis 'The Fall of the House of Usher' finale: Every word of Madeline's monologue Internet enamored by a 14 TikTok clarifies its moderating policies amid Israel 7 creative ways to organize your mobile apps 'Gangnam Style': The first YouTube video to hit 1 billion views turns 10 Chatting with Meta's dystopian AI personas leaves more questions than answers
3.1354s , 10193.8671875 kb
Copyright © 2025 Powered by 【eroticism anglo-saxon poetty】,Fresh Information Network