Apple has pandemic work-from-home orders andstimulus checks to thank for setting new all-time sales records across a number of its product categories.
Starting with the iPhone,With You Again which saw a decrease in sales last quarter, Apple revealed revenue for that product category grew by two percent during the third quarter.
"In April, we expected year-over-year performance to worsen, but we saw better than expected demand in May and June," said CEO Tim Cook during the company's earnings call. "We attribute this increase in demand to several interactive causes, including a strong iPhone SE launch, continued economic stimulus, and potentially some benefit from shelter-in-place restrictions lifting around the world," he explained.
Yes, you read that correctly: stimulus packages. So, that means that while many of those unemployed due to the pandemic were struggling to put food on the table or pay their bills, some of us around the world were taking our government checks to Apple's online store to buy ... a new iPhone.
SEE ALSO: iPhone SE (2020) review: The ideal budget iPhone with flagship powerCook also stated that the company saw a higher number of people make the switch from Android to iPhone than in the previous year. Customers appear to be ditching their current devices for the new iPhone SE, in particular.
While Cook emphasized that the iPhone 11 is still the company's most popular phone, he noted that iPhone SE's "smaller form factor and an incredible, affordable price" helped boost revenue results.
Apple expects to see these same trends for its iPhone lineup continue into the September quarter, including the high demand for its latest budget phone. It's also likely Apple will see an increase in revenue from its upcoming iPhone 12 lineup, too — even though availability of its supply is projected to be delayed by a few weeks.
Its services category was up 15 percent, generating another record for the quarter. Similar to last quarter's performance, the App Store, Apple Music, Cloud Services, along with increased use of apps like iMessage, Siri, and FaceTime, helped contribute to the increase in revenue.
So, it's clear that more people are relying on Apple's services to get them through quarantine. Most users are likely downloading new programs (both business-related and educational) from the App Store, and also using FaceTime and iMessage to remotely stay in touch with family and friends.
Meanwhile, Mac sales saw an uptick of 22 percent in revenue year-over-year, while iPad sales were up 31 percent — marking the highest quarter revenue for the product category that Apple has seen in eight years. That growth was due in part to a strong launch of the new iPad Pro (2020) and the MacBook Air.
SEE ALSO: Magic Keyboard review: Is this the iPad Pro's missing piece?Of course, the increase in revenue for these two categories, specifically, makes sense. Seeing as how most of us are working from home for the foreseeable future, investing in a new computer or tablet is easily justifiable during these work-from-home times.
The numbers weren't asgroundbreaking when it comes to its wearables growth which decelerated. But Apple still saw a 17-percent increase in revenue for the category year over year — setting a June quarter record in a majority of its markets.
Regardless of what happens next quarter, one thing is very clear: While some businesses are shuttering due to the financial blows caused by COVID-19, Apple is thriving.
Topics Apple iPhone
Useful or Little Known Android Features
On the Isles of the Shoals with Celia Thaxter
Wildlife photographer of the year 2023 captures the variety of nature
Walmart+ Weekend: Walmart's answer to Prime Day starts June 2
Today's Hurdle hints and answers for May 9, 2025
'Quordle' today: See each 'Quordle' answer and hints for October 11, 2023
The Fine Art of the Armchair Cookbook
The Strange, Working Romance of Fritz Lang and Thea von Harbou
What cracked the Milky Way's giant cosmic bone? Scientists think they know.
What If Technology Actually Helped Writers?
Best Hydro Flask deal: Save $10 on a 24
Need a Valentine’s Day Movie? Try “I Know Where I’m Going!”
Ukraine President Zelenskyy awards medal to beloved mine
AirPods Pro Prime Day deal: 2nd Gen at lowest price
NYT Strands hints, answers for April 14
EU warns Elon Musk: Fix Twitter/X's disinformation problem or face penalties
The Actor James Mason Had a Great Sideline: Drawing Cats
Yes, you can use your voice to type in Google Docs. Here's how.
Seven Steam games whose reviews have changed a lot
Solve These Rhyming Riddles and Win a Free Subscription
M4 Max briefly leaked on Apple’s website — what it tells us about the MacBook ProBest tablet deal: $145 off Samsung Galaxy Tab S9 FEToday's Hurdle hints and answers for October 29NYT Strands hints, answers for October 29NYT Strands hints, answers for October 29NYT Connections Sports Edition hints and answers for October 29: Tips to solve Connections #36.Google is working on an AI tool that can browse, shop, and book flights for youWatch Saoirse Ronan stun male actors into silence on 'The Graham Norton Show'Amazon leaks Apple's new Mac miniNASA rover climbs daunting slope, views its remarkable Mars adventureBest Echo Dot deal: Save 30% on this Jack Skellington Echo Dot bundleM4 MacBook Pro: All the rumors and leaks about the nextWordle today: The answer and hints for October 30Today's Hurdle hints and answers for October 29Best gaming TV deal: Save $400 on Sony Bravia 7Best smartwatch deal: Save over $60 on Samsung Galaxy Watch 7The M3 MacBook Air is down to $850 during Mac weekBest Amazon Echo 5 Kids deal: Save $45 at AmazonBest charging station deal: Save $24 on Apple chargerASUS ZenScreen portable monitor deal: $119 at Amazon Google Arts and Culture now loaded with decades of awesome U.S. history Italian restaurateur has brilliant idea to award polite children Canon embraces vloggers with EOS M6, EOS Rebel T7i and EOS 77D Dads, like moms, are at risk of depression after a child’s birth, researchers report Twitter is putting some users in the time This rocket just launched a record Vandals removed all the train seats in this carriage and stacked 'em gently Artist creates satirical 'monument' to Donald Trump in VR This photo series proves trans people are more than their gender identity Ruth Bader Ginsburg takes time away from saving our country to save your relationship LGBTQ couples: Keep holding hands, even when it's uncomfortable, says ad Grandma passes a year in hospital making paintings to share with fellow patients Truth can be found through this 8 Dedicated husband wins Valentine's Day by covering room with 7,000 sticky notes of love Cool dog rides a skateboard on the subway just like you've always dreamed This pollinating bee drone shows the power of these endangered creatures Tech and cash is not enough when it comes to health and climate change Basketball team refuses to play without its female members, forfeits season 24 ways your brain rapidly changed after Trump's election Lucky toddler stars in her very own 'Beauty and the Beast' photoshoot
2.6253s , 8224.671875 kb
Copyright © 2025 Powered by 【With You Again】,Fresh Information Network