【Scarlett Fay Archives】

New year,Scarlett Fay Archives new Slack.

The popular workplace chat app redesigned its logo, ditching the hashtag symbol and replacing it with, well, whatever this is.

Original image has been replaced. Credit: Mashable

The new design is rolling out now on all the service's platforms. The company says it will also be redesigning other elements of its website, marketing materials, and "some places in the product" in the coming months to align with the new design.

While Slack's previous hashtag-shaped logo was an iconic part of the brand, it "was also extremelyeasy to get wrong," according to the company.

"It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us," Slack explained in a blog post. This resulted in the company using several different variations of its logo -- its app icon totally ditched the hashtag symbol altogether, for example.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

The new logo addresses this with an icon that not only looks decent on different-colored backgrounds, but can more easily adapt to different platforms. It uses the same four colors as the original symbol, but has a more flower-like shape.

It kind of also looks like four ducks, as one Twitter user pointed out.

This Tweet is currently unavailable. It might be loading or has been removed.

As with any major redesign, Slack users on Twitter had lots of opinions about the new logo.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Even Slack CEO Stewart Butterfield acknowledged the change will likely take some adjustment time.

This Tweet is currently unavailable. It might be loading or has been removed.

But many others had a much more pressing concern -- what does this mean for the plaid, Slack-themed socks the company has given out as swag over the years?

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Turns out, there's hope for new Slack socks yet. Whew.

This Tweet is currently unavailable. It might be loading or has been removed.

---

Featured Video For You

---

"Choose Your Own Adventure" sues Netflix over "Bandersnatch"

---

• Science
• Life
• Games
• Social Good
• Tech
• Deals
• Digital Culture
• Entertainment

• PlayerUnknown's Battlegrounds Mini
• Google is changing search in a big way
• Brands fly the 'W' to mark the Cubs' historic win
• Facebook’s $200MM satellite wouldn’t have been enough to bring Sub Saharan Africa online
• Best Dyson deal: Save over $100 on Dyson V11 Origin cordless vacuum
• Las Vegas pet store sells native Australian wallabies and it's messed up
• Another big cyberattack is taking a country offline
• Election night is coming to the big screen, and blue is crushing red
• AI models don’t understand Gen Alpha slang
• Lebron James comforts Cleveland Indians and fans after World Series loss

• Tom Hanks: Typewriter Fetishist
• Mark Lilla’s Comfort Zone
• Koalas are endangered now, and climate change is a big reason why
• Fire and Fury
• Reinventing the Wheel
• Underwriters of the World, Ideate!
• Total Attention Deficit
• Control-Alt-Fail
• Two Poems
• An Uneven Disaster

• Broncos vs. Bills 2025 livestream: How to watch NFL online
• Xiaomi is making a Lego
• The BlizzCon 2016 tournament schedule
• Rolling Stone loses defamation lawsuit over 'A Rape on Campus' article
• Will Oracle take over TikTok? Trump says he'll make a decision in 30 days
• Lebron James comforts Cleveland Indians and fans after World Series loss
• Female tattooist illustrates hip hop icons with stunning photorealism
• NASA is firing lasers on Mars — here’s why
• Amazon Kindle Paperwhite Kids: $139.99 at Amazon
• Kendall Jenner dressed like Paris Hilton for her 21st birthday

• China just built the world's biggest floating solar project
• The Obama administration just made it easier to take a road trip in an electric car
• Virtual reality headset HTC Vive announces first Australian stores
• Google is changing search in a big way
• Boston Celtics vs. Dallas Mavericks 2025 livestream: Watch NBA online
• 'Overwatch' World Cup: 8 teams battle for their countries' glory
• Apple slashes prices on USB
• Kid learns the hard way that this easy pour milk bottle works real well
• Notre Dame vs. Georgia football livestreams: kickoff time, streaming deals, and more
• A 'Pen Pineapple Apple Pen' cafe has opened in Tokyo