In the digital world,Watch How Young Sisters Share a Man Online first impressions are everything. If you have a good enough hook in a video, you can increase your audience and draw viewers in right off the bat — but it's not as easy as it looks.
At VidCon 2025, Jason Gandy, a content creator and instructor at Quantum Courses, walked an audience through exactly how to hook viewers in the first three seconds with humor, pacing, and smart edits during the panel "Hook, Line, and LOL: Making the First Three Seconds Count."
Gandy says that a bad hook leads to low view retention, but there are four ways to set up a hook that can draw people in:
Bold statement
Gandy recommends making a "specific and direct" bold statement that "challenges common beliefs, promises value or benefits," and, eventually, your video should back that up. "Open with something shocking or provocative," Gandy said.
Ask an intriguing question
These questions should "spark curiosity and hook viewers into watching the rest of your video to find the answer." They should create an emotional pull for your viewer and hint at the payoff.
Humor
Creators can also "open with a quick, relatable, or unexpected joke," but make sure you keep it short and snappy. You can use gestures and props to add more humor to these first three seconds, too.
Storytelling
Gandy also recommends opening with a "brief narrative or story that captivates emotions, sparks curiosity or relates to your viewer's experiences." If you start with a story, keep in mind that you'll need to keep it short and relatable.
"In order to hook viewers with any of the methods we've discussed so far, you have to use pacing and fast cuts," Gandy said. This "creates an engaging experience" for viewers. Use audio cues like music and sound effects, visual cues like b roll and animations, and tight editing.
Gandy didn't touch on visual hooks, but plenty of users on TikTok have recommendations for exactly how to do that — like pulling your camera out of a drawer, opening it like a book, or grabbing your phone out of a fridge.
To find more examples of good visual hooks, think about the videos that have drawn you in quickly, and study how that creator accomplished that. You can also search "hooks" on TikTok.
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Topics Instagram TikTok YouTube VidCon
12 best TV and movie recipes from 'Binging with Babish'12 best TV and movie recipes from 'Binging with Babish'Uber is definitely not happy with Travis Kalanick's board appointmentsTom Price criticized 'reckless government spending'Robinhood to reopen GameStop buying after $1 billion raiseMark Zuckerberg pens a Yom Kippur message asking Facebook for 2016 election forgivenessIf you didn't know, Puerto Rico is surrounded by ocean water, according to TrumpHow to set a sleep timer in iOS for Netflix, Hulu or any streaming appGeneral Motors wants to look more like Tesla with only EVs by 2035Trump's new scandal proves Teflon Don can't beat America's hatred for air travelRobinhood to reopen GameStop buying after $1 billion raiseUber offers free rides after deadly shooting in Las VegasDrinking in a canoe is illegal in Canada, but that could soon changeHow online advice columns teach us to tell our own storiesHow online advice columns teach us to tell our own storiesEvery euphemism people are using instead of calling Stephen Paddock a terroristHow to learn calligraphy onlineTesla recalls nearly 135,000 Model S and X cars because of failing touchscreensFord Mustang MachEverything coming to HBO Max in February 2021 Drawing and Imagining: Art by Alasdair Gray The Truth Behind Amparo Dávila’s Fiction Ben Lerner Interviews Alexander Kluge Readability vs. Difficulty (That Classic Debate) Got 20 Million Bucks? Move to Grey Gardens, Why Don’t You Garfield’s Gender Identity Caused a Fierce Wikipedia Dispute Paula Fox, 1923–2017 Now Online: Our Interviews with Ishmael Reed and J. H. Prynne Thomas Lux, 1946–2017 Arizona’s Beautiful Commitment to Darkness Hothouse: On Louise Bourgeois’s Holograms at Cheim and Read Connecting Walt Whitman and Philip Levine Maya Angelou with George Plimpton Golden Cicada: Drinking at Jersey City’s Baijiu Bar This February 14, Send Vinegar Valentines to Everyone You Hate A New Documentary Looks at the Alley Cats of Istanbul On Translating Amparo Dávila’s “Moses and Gaspar” I Found This Wastebasket for You Glenn O’Brien: The Art of Advertising Staff Picks: Morgan Parker, David Grann, George Saunders
1.2469s , 8228.8046875 kb
Copyright © 2025 Powered by 【Watch How Young Sisters Share a Man Online】,Fresh Information Network