When people think ofRick and kinky sex videoMortyfans, they tend to imagine internet edgelords with "well actually" tattooed on their foreheads.
But new viewer data gathered by Hulu, which recently launched Season 3 of the hit animated show on its platform, proves you shouldn't judge a book by its toxic masculine cover.
SEE ALSO: Why 'Rick and Morty' is the realest show on TV right nowAccording to Hulu's internal data and analytics team, the statistics paint a more diverse picture of the Rick and Mortyviewership. One of the most surprising demographic facts found that gender is much more equal than previously assumed, with women making up 40% of the audience.
That number stands in stark contrast to the shitty fan culture Rick and Mortyhas become known for.
In the past year alone, Rick and Mortyfans garnered attention for: 1) Launching a baseless, misogynistic backlash against the show's female writers, 2) Abusing innocent McDonald's employees for running out of Szechuan sauce, and 3) Birthing an entire meme genre around the obnoxious claim that "you have to have a very high IQ to understand Rick and Morty."
That awful, vocal minority of Rick and Mortyfans -- coupled with gendered assumptions about who would watch a vulgar, science-oriented animated show -- warped our perception of its viewers.
Granted, this data is notan accurate assessment of viewer demographics across all platforms, with numbers based only on who's watching Rick and Mortythrough its exclusive streaming partner, Hulu. A Hulu representative explained to Mashable that the data was gathered over a 6-month period, spanning from January to July of 2018.
The more comprehensive viewer data from Nielsen ratings doesn't account for gender, either.
But back in October it found that the initially niche show exploded into mainstream popularity, becoming the #1 comedy for millennials with an average of 2.5 million viewers, out-pacing titans like The Big Bang Theoryand Modern Family.
What Hulu's numbers doshow, however, is that Rick and Mortyis for everyone -- despite what online hate mobs want us to believe.
Another interesting Hulu data trend found that, while Rick and Mortyviewers were (unsurprisingly) fans of similar shows like Family Guy, Bob's Burgers, and South Park, a whopping 40% of them also watch emotional live-action dramas like This Is UsandHandmaid’s Tale.
So maybe you actually also need very high emotionalintelligence to get Rick and Morty?
While the data helps dispel some negative connotations and assumptions about who likes Rick and Morty, the Hulu stats confirmed one hypothesis: People who watch Rick and Mortyare night goblins, with 11PM to 1AM EST winning the most popular viewing time slot.
Sadly there's still no data for interdimensional cable shows like Gazorpazorpfield or Ball Fondlers, though.
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