In 2017,Watch Deputy Knight Mother in law Online the year of United dragging customers off of airplanes and Pepsi putting out comically tone-deaf ads, you'd think that corporate America would know better by now than to screw-up where a screw-up is so completely and totally avoidable.
Of course, you'd be wrong.
On Sunday, Delta and Bank of America pulled their sponsorships from New York City's Shakespeare in the Park, which is hosted by The Public Theater—the same theater that brought blockbuster musical Hamiltonto the world—which has been putting on Shakespeare plays in Central Park since the early '60s. The reason?
Julius Caesar, the current Shakespeare in the Park show, portrays the titular character in a blonde wig and with a fondness for very long, large ties. Spoiler alert, for anyone not familiar with history everyone's familiar with: Caesar's murdered in the end. And the artistic choice to make him resemble Donald Trump drew immediate ire from online conservatives (including Donald Trump Jr.) and subsequently, Delta and Bank of America pulled their funding for The Public Theater.
The upshot? Well, the Public Theater's gonna find money elsewhere. But even more, no matter what your political affiliation is, it's not hard to see this as a terrible, stupid, shortsighted decision, for so, so, so many reasons.
1. Culture makes America powerful.
Ever heard of Brain Drain? It's what happens when artists flee a society for another one where their art will be supported. A little history: During the era of the U.S.S.R.'s "Iron Curtain," artists fleeing government censorship emigrated westward (along with influential thinkers, scientists, etc). The Soviet bloc's global power suffered. In other words: Societies that support the arts are stronger on a global stage than those that don't, to say nothing of more influential.
Pulling money out of the (not-for-profit) Public Theater is a direct assault on the arts. It's an assault on American intelligence. And it's an assault on low-income families, to whom the Public makes theater accessible—Shakespeare in the Park is world-class theater, for free. It's a chance to educate young minds about not just Shakespeare, or theater, but the underlying themes of the work: Power, passion, control, betrayal, governments, politics, and so on. Shakespeare makes us smarter. Bank of America and Delta would apparently rather us not be.
2. This isn't about Trump. Or Obama.
A major point in the ire over Julius Caesarwas something along the lines of: "This would never have happened to Obama!"
Except, well, it did.
In 2012 The American Conservativereviewed a production of Julius Caesarin which the title character clearly stood in for Obama, a modern day black politician (whose capitol city gets besieged with "Occupy Rome" protesters).
The review described the "intellectual tradition" of the play, and referenced John Wilkes Booth, who saw Abraham Lincoln as America's Caesar (again: Lincoln, the man Booth shot and killed). The play was performed by The Acting Company, and its funding of over 15,000 students' arts education programs was not endangered by the provocative play.
Oh, and by the way?
Delta funded that play.
But they're pulling money from this one.
3. It's hypocritical bullshit, and Delta and BOA think you won't notice.
If companies like Delta and Bank of America can pull their arts funding because a centuries-old play made a single artistic choice, that sets a problematic precedent for their moral standards. For one thing, declining to make a political statement— what these corporations were likely trying to do—is in itself a political statement. Of course, Bank of America makes political statements all the time, though they're a lot quieter than this one.
For example, they helped fund the Dakota Access Pipeline, which could contaminate tribal and American water supplies with oil spills. Online outrage didn't make a lick of difference there, so why so skittish here?
And it is skittishness. American Express tweeted a statement Monday to clarify the company's distance from Julius Caesar, a cowardly measure to cover their corporate asses—but at least they didn't pull their funding.
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4. Outrage should be a two-way street.
Turning offended sensibilities into public outrage (and rallying that outrage into a cohesive movement) is now a commonplace political tactic. Ignoring racial undercurrents and the Trump administration's ties to big business, the suspicious stink of seeing two presidents in a row as Caesar and only caring to defend one is inconsistent at best.
But even moreso, conservatives are constantly decrying the political correctness of the current climate, whining about liberalism trying to silence the way they speak, the television shows they watch, and the celebrities they love. If they're so concerned about the scourge of political correctness, why get so wrapped up in anger over a play?
Clearly, it was premature of Delta and Bank of America to pull their funding because someone got mad online (also, hello, welcome to the Internet). But outrage begets outrage. Clearly, Delta and Bank of America decided this would be a wise move for their bottom line.
Now's the time to show them otherwise, and tell Delta and Bank of America to rescind—or at least revise—their quick decisions, lest they lose your business. If it's their money they're trying to protect, the people have the power to change their minds, and if there's one sunny piece of news to take from all of this, it's that this power is being proven more and more regularly by those who take hold of it.
Topics Donald Trump Politics
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