【Tinto brass Black Angel (2002) aka Senso 45 full movie】

Anheuser-Busch,Tinto brass Black Angel (2002) aka Senso 45 full movie the world's largest brewing company, is devoting two Super Bowl ads this year not to beer, but water.

The new TV spots, from the brewer's popular brands Budweiser and Stella Artois, both focus on the need for clean water in different parts of the world. It's undoubtedly an effort by Anheuser-Busch to show off its accomplishments in corporate social responsibility, but it's also an example of trends in Super Bowl ad spend toward promoting good causes, rather than simply trying to sell products. And this year, these ads could spread some much-needed awareness.

SEE ALSO: How Apple, Anheuser-Busch, and other companies are helping Harvey victims

The Super Bowl has long offered the best TV ad real estate of the year. More than 112 million people are expected to watch the big game between the Philadelphia Eagles and the New England Patriots on Sunday, with coveted advertising spots costing "north of $5 million" for 30 seconds.

That's a lot of eyes, which is why "Stand By You" — the one-minute, heartwarming Budweiser ad that stops just short of being emotionally overwrought — is an important use of airtime.

It shows Kevin Fahrenkrog, general manager of Anheuser-Busch's Cartersville, Georgia, brewery, waking up in the middle of the night to lead emergency operations during a natural disaster. We see the brewery switch gears; beer cans are filled with water for people in need, while singer-songwriter Skylar Grey's crooning cover of Ben E. King's "Stand By Me" plays in the background. As Budweiser tractor-trailers set out to deliver the cans, the words "TEXAS," "FLORIDA," "PUERTO RICO," and "CALIFORNIA" flash across the screen.

"Stand By You" hits close to home, after Americans witnessed one catastrophic natural disaster after another in 2017, including Hurricane Harvey, Hurricane Maria, and the Northern California wildfires.

SEE ALSO: Anheuser-Busch brewery halts beer to bottle water for flood victims

But the ad also highlights something that many people — and perhaps the average Super Bowl viewer — may not know. In partnership with the American Red Cross, Anheuser-Busch has used its Cartersville brewery to deliver clean drinking water to disaster victims and communities in need for nearly 30 years. In that time, the emergency water program has provided more than 79 million cans of water across the country. Last year alone, Anheuser-Busch and the Red Cross delivered 2 million cans of water to people in Texas, Florida, Puerto Rico, and California.

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The commercial primarily celebrates Anheuser-Busch's efforts, sure. But it also hopefully reminds the millions of people watching the Super Bowl (and other powerful corporations) of the importance of disaster relief at all levels. It should also serve as a reminder that communities are still in need of assistance. One-third of Puerto Rico residents, for example, are still living without electricity and, in some areas, without running water.

"We believe we can make an even greater impact."

A huge conglomerate like Anheuser-Busch halting beer production at one of its locations to help those in need is admirable, but it's also strategically difficult for one brewery in Georgia to serve everyone across the country.

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That's why Anheuser-Busch just announced it would be converting another brewery into an emergency water response location in 2018. The brewery in Fort Collins, Colorado, will be able to fill cans with water, helping Anheuser-Busch and the Red Cross to reach more people on the West Coast in shorter amounts of time.

"Anheuser-Busch has a long history of giving back, and not only are we continuing to support in the short-term, but we also want to use our upcoming 30th anniversary of the emergency water program to announce our long-term commitment for natural disaster relief," said Bill Bradley, vice president of community affairs at Anheuser-Busch, in a statement.

"By adding our Fort Collins, Colorado, brewery to the program, we believe we can make an even greater impact," he said.

"Taps," the 30-second Stella Artois ad featuring Matt Damon, shifts the focus to developing countries. In partnership with Water.org, the water and sanitation organization Damon cofounded in 2009, the campaign encourages beer lovers to "Make Your Super Bowl Party Matter" and help end the global water crisis affecting more than 663 million around the world.

"Such a simple thing," Damon says in the spot. "Clean water at the turn of a tap. It's like magic. It takes no time at all. And yet millions of people in the developing world walk up to six hours every day for water."

"Millions of people in the developing world walk up to six hours every day for water."

It's a worthy cause, and could change some American viewers' perceptions about global haves and have-nots. But the ad is more transparent in selling a product than Budweiser, driving viewers to buy a $13 chalice, with $3.13 of each purchase going toward Water.org's efforts in Africa, Asia, and Latin America. That's less than 25 percent of each chalice going to clean water initiatives — but Damon does make a decent point:

"If just 1 percent of you watching this buys one, we could give clean water to 1 million people for five years," he says in the ad.

Proceeds from other Stella Artois purchases will benefit clean water efforts, too — the campaign claims the purchase of a 12-pack will provide clean water to someone for 12 months. (A portion of proceeds from the Budweiser ad's "Stand By Me" single will also be directly donated to the American Red Cross.)

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These aren't the first socially conscious Super Bowl ads by a long shot. Notable recent examples include the powerful 2016 ad from anti-domestic violence organization NO MORE, and Colgate's recurring campaign to get Americans to use less water when they brush their teeth. In 2017, several ads seemed to comment on issues like immigration and the Trump administration, though many marketing teams (of course) claimed any political statements were unintentional.

Whether a Super Bowl ad is a well-done, altruistic campaign or a transparent, capitalist gimmick (or some unintended statement in between), the big game continues to offer the perfect time to send a message directly into millions of Americans' homes.

There are already predictions that most of Super Bowl LII's ads will focus more on humor than politics or social issues this year, but the potential for social impact remains huge.

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