Netflix has gone and Oh Midone it: the streaming company is axing its cheapest ad-free subscription plan.
The tier, which costs $11.99 a month, will soon be unavailable to users in Canada and the UK within the second quarter of the year. Company executives informed shareholders of the decision in its earnings report dated January 23.
SEE ALSO: Netflix signs deal with WWE to exclusively stream live weekly 'Raw'Subscribers will be left with the platform's other ad-free plan, which is priced at $15.49/month. The company's Premium tier is priced at $22.99/month. Others can opt for an ad-supported subscription at $6.99/month.
Following Canada and the UK, the plan will likely be retired in other places: "We’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there," reads the report.
Netflix's plans to phase out its basic plan has been in the works for a while now. New viewers in Canada were unable to sign up for the Basic plan as of June 2023, with the same being applied to the US and UK by July.
The company's co-CEO Greg Peters told investors in a video interview that Netflix's ad-supported tier is at 23 million monthly active users. During the final quarter of 2023, Netflix also added 13.1 million subscribers, elevating their subscription numbers to 247 million globally.
Topics Netflix Streaming
Rest When You’re Dead
Best Amazon Echo Show deal: Get a refurbished Amazon Echo Show 15 without remote at Woot!.
Former Alibaba CEO Daniel Zhang unexpectedly quits cloud unit leadership role · TechNode
X's new video app is coming to your smart TV
New England Death March
Former Alibaba CEO Daniel Zhang unexpectedly quits cloud unit leadership role · TechNode
Customizable Dyson Airwrap is $100 off in April 2024
Baidu expands Wuhan fleet of driverless taxis to 300 cars · TechNode
The Social Beast
President Biden signs TikTok ban bill into law
Death, Disembodied
President Biden signs TikTok ban bill into law
Xiaomi in EV pilot production, may obtain ministry approval within months · TechNode
Chinese EV maker WM Motor’s Hong Kong IPO collapses · TechNode
A Fête Worse Than Death
Tesla Model 3 Performance is here. Here are 5 things that make it great, and 3 drawbacks.
Best small business deal: Save 25% on the Square Reader for chip and contactless transactions
'Baby Reindeer' has seen a wave of armchair detectives. The creator called a halt.
Ill Liberal Arts
Big tech firms restrict mobile apps under China’s new Internet regulations · TechNode
Joe Biden spent the first debate staring into the camera like Jim HalpertObject Lesson: Undermining by The Paris ReviewTrump refused to condemn white supremacists. The debate didn't get any better from there.Donald Trump tweets that he and Melania have tested positive for COVID'Succession' Season 4 ending explained: Who's the new CEO?Wallace Shawn Reads Denis Johnson by Sadie SteinObject Lesson: Classics by The Paris ReviewBooks for Readers, Nonreaders by Sadie Stein10 best podcasts to listen to while runningThe Strongman Con: How to stop worrying about Trump stealing the electionEtgar Keret, Tel Aviv, Israel by Matteo PericoliAn Object Lesson: Beware of Getting Out of Touch by The Paris ReviewEssential workers who pay more taxes than Trump are tweeting their angerDead Authors at Fashion Week: Part 3 by Katherine BernardKids Are All Right, Like EDead Authors at Fashion Week: Part 5 by Katherine BernardMemoir of Memoir of a Gambler by Lary WallaceA Week in Beirut by Nathan DeuelWordle today: Here's the answer and hints for May 31Shades of Red: On Indian Summer by Maria Konnikova We ranked how tough the new 'Super Smash Bros. Ultimate' fighters are Even Trump seemed to defend Obama after the president of the Philippines insulted him Waymo is duping us all with its new self Even after #MeToo, research reveals 'alarming' attitudes to consent and sexual assault Ariana Grande and Mac Miller declare their love with a leg hug Are wool sneakers the future of footwear? Some investors think so. Arrested Huawei CFO potentially faces decades in jail Smokey Bear's world is on fire. But the old mascot stays relevant. Leaked images show what Samsung Galaxy S10 might look like Student wins class a perfect score on a chemistry test with an epic paper ball toss The 1 tiny, key detail in the new 'Game of Thrones' Season 8 teaser you may have missed Uber and Lyft expand their push into rides for senior citizens 'Hotline Bling' mashed up with 'Hark the Herald Angels Sing' actually works Artist and mom of twins harmoniously pairs working and breastfeeding Behold, this gate sounds like the beginning of the 'Jurassic Park' theme Huawei CFO arrested, faces extradition to U.S. Everything we know about 'Avengers: Endgame' from the trailer Twitter's Jack Dorsey gets roasted for his tweets about Myanmar Dos Equis debuts younger, Spanish Allo, goodbye: Google is killing off the messaging app