Where has Frank Ocean,Watch Tainted Love Online who has still yet to debut his latest album, been? Doing a major ad campaign with Calvin Klein, apparently.
The 28-year old artist is now fronting the #mycalvins campaign with a motley crew of other famous faces, including Kate Moss, Margot Robbie, Bella Hadid, Cameron Dallas, James Rodriguez and Grace Coddington, among others.
Original image has been replaced. Credit: Mashable “The ck.com/mycalvins digital content hub adds a new dimension to fashion advertising," said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc, to Mashable. "It’s no longer just about creating a set of still images or a commercial. Our Fall 2016 campaign is all about diving deeper into the personal stories of our cast, and through our rich collection of video and editorial content, our global audience can engage with Calvin Klein and its incredible campaign talent on a more intimate level.”
The entire new campaign and video was created by Tyrone Lebon and takes each subject on a separate journey in the digital space. Each of the influencers' videos and personal storytelling is currently on Calvin Klein's website, with a dedicated 24-hour video takeover.
Original image has been replaced. Credit: Mashable Consumers can head over to ck.com/mycalvins to watch over 50 videos with the entire cast, full of behind-the-scenes content as well as separate performances. The digital "zine," as the brand calls it, provides audiostreams from Spotify, in-depth editorials as well as a playlist generator, where users can choose a verb from a list of options to custom create their specific vibes.
Original image has been replaced. Credit: Mashable It's one of the biggest initiatives for the brand, and an impressive feat, to say the least. Back in March, viewers got a preview of the campaign through the brand's Periscope channel where Bella Hadid and Cameron Dallas showcased everything behind the scenes.
Original image has been replaced. Credit: Mashable To experience Ocean and the rest of the talents, head over to CK.com.
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