In a promotion seemingly straight out of a Nathan For Youepisode,Watch Soul Online Ikea just launched a new ad campaign that's genius, hilarious, and also wonderfully gross.
SEE ALSO: The Ikea tote bag has now been reimagined as a holiday stocking because¯\_(ツ)_/¯According to AdWeek, a new print advertisement for the company's Sundvik crib wants prospective customers to do something a little more than just read it: it wants women to pee on it.
That's because the ad is actually a pregnancy test. Or rather, it uses the same technology as a pregnancy test strip to reveal whether a woman's urine indicates that she is pregnant.
IKEA - Pee Ad from Ourwork on Vimeo.
If a woman gets that, um, golden ticket, the ad reveals a discount on the crib. So uh, good news: you can save money on your new baby's new bed! Bad news: you just signed up for the hundreds of thousands of dollars necessary for raising a child. Hooray?
The ad comes from Swedish agency Åkestam Holst, and was created in partnership with Mercene Labs.
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